Conference schedule
KICK-OFF
Wednesday, November 17, 2010
5:00 pm Registration opens
7:00 pm - 9:00 pm Welcome Reception (Gansevoort Pool Plaza)
DAY ONE: INSPIRATION
Thursday, November 18, 2010
7:00 am Registration opens
8:00 am Exhibits open
8:00 am Breakfast (Ballroom Lobby)
9:00 am Welcome
Harald H. Vogt, Founder Scent Marketing Institute
Opening Keynote
Skip Rosskam, President and Chief Operating Officer, David Michael & Co Flavors
10:00 am The use and effects of scent in the medical field
Cailtlin Judith Hardy MD, Post-Doctoral Research Fellow, Departments of Radiology and Psychiatry, NYU School of Medicine, New York, NY
10:45 am Where science meets sales
An overeview of recent academic studies on scent and it's commercial application
Jean-Charles Chébat, PhD, University of Montréal
11:30 am Scent & Space
The olfactory influences of scent on architecture in the East & West
Panelists: TBD
12:15 pm Lunch Break
2:00 pm So what's the big deal?
Scent Marketing from an advertising agency's point of view
Joe Cronin, CEO DDB Miami
2:45 am How scent influences Fashion
Panelists: TBD
3:30 pm Gimme shelter!
How RIFM can help our industry respond to consumer criticism and regulatory challenges.
Ladd W. Smith PhD, President, The Research Institute for Fragrance Materials, Inc. (RIFM)
4:15 pm Coffee Break
4:45 pm Panel Discussion
How scent works for Consumer Packaged Goods (CPG)
Panelists: Bob Lorenz, VP Business development, Sun Chemical
Steven Landau, CTO, ScentSational Technologies
5:30 pm Panel Discussion: Food (and drink) for thought
The important role of scent when we eat and drink
Panelists: Emily Baltz, French-American-photographer-designer creative-artist
TBD, TBD
7:30 - 10 pm Miami South Beach Party
Put on a beautiful beach dress, hop on our bus and join us at Nikki Beach for a scentsational event at one of Miami's most fashionable clubs.
DAY TWO: IMPLEMENTATION
Friday, November 19, 2010
8:00 am Exhibits open
8:00 am Breakfast (Ballroom Lobby)
9:00 am Where's the Institute going?
Exciting visions for the Future
Harald H. Vogt, Founder Scent Marketing Institute
10:00 am Does this smell sustainable to you?
Ingredient categories explained by the experts.
Cindy Reichard & Michelle Harper, Arylessence, Inc.
10:45 am Presentation TBD
11:30 am And a fragrant world it is...
Market updates & projects from around the globe.
Simon Faure-Field, CEO, Equal Strategy Singapore
Robert-Mueller Gruenow, CEO, Scentcommunication, Germany
Danyel Gafsou, CEO, Scent Branding Designer, Via Scent, Israel
Antti Pasila, CEO, ideair, Finland
12:15 pm Lunch Break
2:00 pm Presentations and Panel Discussion:
The next generation of diffusion systems
Functional air management as a tool to enhance the quality of life.
4:15 pm Wrap up & closing reception